Audience feedback

Explain why audience feedback is important to a production?

Audience feedback is important as it allows the audience to comment and give feedback on any improvements they may think the film needs. This enables the product to be at its best before its released. Feedback from the target audience is even more important as it is they who the film is aimed at therefore they will be able to inform you on what they want to see in the film, this ensures the film will have all the features that attract its target audience.

How did you recieve audience feedback from your target audience?

We collected our feedback by screening a rough cut of our production to our target audience (older teenagers) , after this screening we asked them to comment on  what they thought was good about the film and what they thought could be improved. We also asked these focus groups questions about our film in order to gain the necessary feedback. We focused mainly on the negative points in order to improve our final opening sequence.

How would this feedback benefit your production and the industry?

Collecting feedback from our target audience benefited our group and production as it highlighted the negative aspects of our production, this allowed us to go away and make improvements on them. Furthermore this feedback from our audience would benefit the film industry as it would allow us to make our film as best as possible, this would increase the popularity of films and therefore generate more money for the  film industry as a whole. 

Three positive comments from our audience:

• The setting - Joe Waugh said that the setting we had used in our opening sequence was good as it was conventional to the thriller genre as it was extremely isolated creating and eerie atmosphere.
• The characters - James Barry thought that the characters we had used were a positive point of our opening sequence, as he could relate to the age of the victim and the antagonists costume generated fear.
• The editing - Hannah Mahoney said that the editing that we used in our opening sequence made the film more scary and conventional to the thriller genre, for example the effects of the Bad TV.

Three constructive comments from our audience:

• The cinematography - Shaun Mcfarlane commented that the cinematography we used was limited and that we could include more camera angles.
• The length - Scott Arbukle commented that the length of the opening scene before the shed scene was a bit too long and it could of got into the action quicker.
• The lighting - Cara Gaffney said that the lighting in the first half of the opening sequence was not bright enough.

Overall, we followed the aims of the brief in creating our two minute sequence. We did this by taking all constructive comments on board and making improvements and using the positive comments to create more conventional parts to our opening scene. This enabled us to make a conventional thriller film.