AS Evaluation Question 4

Question 4. Who would be the audience for your media product?

It is vital that there is a target audience for a film production, this is so you can direct the film to a certain type of people. There are elements of a film that make it directed at a particular target audience, such as the characters, the plot and the genre, this is what attracts the audience to watch your film. It is important that you know who your target audience is so you can choose what elements you want to include in your film, for example it is no good having a young teenage character for a film aimed at over 50s.

The target audience for my film is teenagers (15 – 19) male and females. I have chosen this target audience as I am of that age and I believe this will allow me to access the target audience and satisfy what they want to see. This target audience is fitting of my thriller as the characters I have used are relatable. A teenage female victim is relatable to the audience as they may have similarities to her or they may know someone like her, this makes it easier for the audience to create a relationship and therefore they become more attached to the character. I also believe that the narrative is very appealing to my target audience, I have opted to use a much simpler narrative compared to the ones that I have seen in other thriller films such as Inception and Memento. I believe this simple narrative will appeal to the target audience as they will not want to have to concentrate throughout the whole of the film. The narrative is also appealing as it is realistic and something that could happen to anyone, this allows the audience to place themselves in the narrative themselves. I believe the mise en scene that I have used is also appealing to the target audience, for example the costume that I have used for the female victim would be appealing to female teenagers watching. I dressed the female victim in stereotypical designer clothing, this is a way of attracting the females watching as they can see that she is wearing the latest fashionable clothes and handbags. Furthermore the attire that I have used for the antagonist is appealing to an audience, the dark clothing I have used with him represents his evil and the contrast of the white mask shows he is unstable, making the audience want to know more about him.